Gilani's
Design
Studio
Our second project of 2026 is underway. We're partnering with the Gilanis Group to streamline their systems and scale their marketing impact.
Discovery & Strategy
We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.
It became evident that their brand needed to be quiet, intelligent, and structured—mirroring the way they approach spatial design. We had a strategy around a concept we called “Architectural Presenceâ€: a blend of clarity, restraint, and identity. This helped steer the direction for both branding and digital design decisions, setting a strong conceptual backbone for all creative work ahead.
Website Design, Branding
30th May 2025
Creation & Deliverables
The branding phase was rooted in simplicity with intention. We created a minimal yet distinctive logomarks that subtly referenced drafting symbols and spatial structure. The logotype used custom letterforms to communicate precision and uniqueness, while the visual systems incorporated grid layouts, white space, and neutral tones to reflect their architectural philosophy.
At the close of the project, we delivered a complete brand kit: logo suite, brand guidelines, stationery design, and fully editable Figma files for social and presentation materials. This ensured consistency whether they were pitching to clients, publishing a press feature, or sharing updates online. For the website, we handed over a clean Web flow build with documentation and a training session for their internal team. We also provided a backup Figma prototype, ensuring the design system could scale or migrate to other platforms in the future. The launch marked a new chapter for Archin—where design and communication finally spoke the same language.
(Client Review)
(Project)
